Caracteristicas del marketing relacional marketing. Reinares, jose manuel ponzoa 303 paginas libros seleccionados y recomendados por. Comprar libro completo al mejor precio nuevo o segunda mano en casa del libro mexico. Otras herramientas del marketing relacional pueden ser. Board certificate of game board letter to pi recognition present a certificate of recognition to pi patel. Pedro reinares king juan carlos university, mostoles. Gilbert, primera edicion mexico 2004, crm customer. Evolucion del marketing tradicional al marketing social. Pedro reinares king juan carlos university, mostoles urjc. Oriol amat, antonio argandona, josep bertran, eulogio bordas, josep chias, luis m. Libro nuevo o segunda mano, sinopsis, resumen y opiniones. Authors such as lewis, taylor and neslin, kivetz et al. Las claves del marketing relacional y su importancia en las. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Reinares lara, jose manuel ponzoa casado pearson educacion, 2002 303 pages. Herramientas del marketing relacional ventas apuntes. Syllabus marketing relacional master universitario en. Reflexiones sobre marketing relacional, crm y fidelizacion. Subsequently, he pursued a master in strategic marketing from the universidad autonoma in madrid and holds a phd in business and economics from the universidad complutense in madrid 1996.
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